The role of supply chain members is often relegated to an ancillary role in brand building. Do distributors serve only as a conduit for movement of products confined to the business-to-business (B2B) market or do they possess the capability to transcend boundaries and help build the brand of the...

In the domains of business and management, organizations across the world imbue insiders and outsiders with multiple 'strategies of success' that can be learnt from them. 'Corporate Success Stories In The UAE' is a rich collection of these evidence-based cases that have led to the success of...