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eBranding and social commerce

Marsden, Paul - In: Brand Evolution : moderne Markenführung im digitalen …, (pp. 357-372). 2011

Persistent link: https://www.econbiz.de/10009273147

Seed to spread : how seeding trials ignite epidemics of demand

Marsden, Paul - In: Connected marketing : the viral, buzz and word of mouth …, (pp. 3-23). 2007

Persistent link: https://www.econbiz.de/10003844912

What 'healthy-living' means to consumers : trialling a new qualitative research technique

Marsden, Paul - 2007

Persistent link: https://www.econbiz.de/10003539097

Digital quality management in construction

Marsden, Paul - 2019

Ancient world construction quality (Paleolithic-500CE) -- Middle ages and discovery age construction quality (500CE-1800CE) -- Post-Industrial Age construction quality & lean (1800CE-2000CE) -- Modern quality management -- Quality information model -- Data & information management -- Business...

Persistent link: https://www.econbiz.de/10013182425

The social commerce handbook : 20 secrets for turning social media into social sales

Marsden, Paul; Chaney, Paul - 2013

Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots --...

Persistent link: https://www.econbiz.de/10009685756