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Day, George S.
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ECONIS (ZBW)
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1
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
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2
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
3
The capabilities of market-driven organizations
Day, George S.
-
1993
Persistent link: https://www.econbiz.de/10000877708
Saved in:
4
Capabilities for forging customer relationships
Day, George S.
-
2000
Persistent link: https://www.econbiz.de/10001578500
Saved in:
5
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10001824590
Saved in:
6
Capabilities for forging customer relationships
Day, George S.
- In:
Managing customer relationships : a strategic framework
,
(pp. 363-370)
.
2004
Persistent link: https://www.econbiz.de/10002185219
Saved in:
7
Analytical approaches to strategic market planning
Day, George S.
- In:
Review of marketing : 1981
,
(pp. 89-105)
.
1981
Persistent link: https://www.econbiz.de/10002061279
Saved in:
8
Attitude change and the relative influence of media and word-of-mouth sources
Day, George S.
- In:
Models of buyer behavior
,
(pp. 199-217)
.
1974
Persistent link: https://www.econbiz.de/10002061283
Saved in:
9
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
10
Attitude stability changeability, and predictive ability
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 130-146)
.
1974
Persistent link: https://www.econbiz.de/10002061305
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