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Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander; Supphellen, Magne; Fedorikhin, … - In: International journal of market research 61 (2019) 5, pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
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Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of East-West business 24 (2018) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011804222
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Blank endorsement : the added value of unknown corporate brands
Jakubanecs, Alexander; Supphellen, Magne - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 788-800
Persistent link: https://www.econbiz.de/10009621238
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Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
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The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.; Supphellen, Magne; Jakubanecs, Alexander - In: Diversity in European marketing : text and cases, (pp. 179-192). 2012
Persistent link: https://www.econbiz.de/10009531587
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Cultural embeddedness of products : a new measurement of culture and its effects
Jakubanecs, Alexander; Supphellen, Magne - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 301-323
Persistent link: https://www.econbiz.de/10011472505
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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Applying design thinking to innovate, validate, and implement new digital services
Sivertstøl, Njål; Fjuk, Annita - In: Handbook of research on customer engagement, (pp. 55-75). 2019
Persistent link: https://www.econbiz.de/10013163349
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Consumer responses to hedonic food products : healthy cake or indulgent cake? : could dialecticism be the answer?
Jakubanecs, Alexander; Fedorikhin, Alexander; Iversen, … - In: Journal of business research : JBR 91 (2018), pp. 221-232
Persistent link: https://www.econbiz.de/10011902935
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Evaluation of foreign products in the context of South-North geographic cues
Makienko, Igor; Jakubanecs, Alexander - In: International journal of business and emerging markets … 12 (2020) 4, pp. 405-421
Persistent link: https://www.econbiz.de/10012505375