The contributors to this book look at the phenomenon of entrepreneurship in emerging regions in India, China, Ireland, Eastern Europe, North and South America, and North and South-East Asia. The organization is designed to take the reader from a general framework for understanding the...

We study two quick-service restaurant (QSR) chains based on regional ethnic foods that were launched in China and India. The products that these QSR ventures offered had hitherto been sold by fragmented street vendors who typically operated single outlets. Inspired by the successful business...

Camper is one of Spain's most well-known brands in and outside of the country. Throughout its 30-year history, Camper has been known for its innovative footwear designs, its in-store ambience and its emphasis on giving the customer a superior buying experience. As of 2005, it is facing...