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This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to...
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This paper aims to identify key factors related to information management and integration in the supply chain (SC). The initial set of factors was identified in the literature, namely, information quality and content, performance metrics, and information technologies. The construct was then...
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