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Determinants of social media's use in consumer behaviour: an international comparison

Bartosik-Purgat, Małgorzata; Filimon, Nela; Hinner, Michael - In: Economics and business review 3 (2017) 2, pp. 79-100

Persistent link: https://www.econbiz.de/10011743467

Customer's loyalty profiles

Bartosik-Purgat, Małgorzata - In: The Poznań University of Economics review 7 (2007) 1, pp. 5-20

Persistent link: https://www.econbiz.de/10003567009

Digital marketing communication from the perspective of individual consumers : a cross-country comparison

Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220

Objective: The main objective of this article is to identify social media (SM) usage in communication between individual consumers and producers in different countries. The considerations in the article are focused on consumers’ perspective. Research Design & Methods: The article takes a...

Persistent link: https://www.econbiz.de/10012515788

Country of origin as a determinant of young Europeans' buying attitudes : marketing implications

Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142

Persistent link: https://www.econbiz.de/10012229098

Hospitality management in times of crisis : a corporate social responsibility perspective

Alsheyab, Mousa; Filimon, Nela; Fusté-Forné, Francesc - In: International journal of Islamic and Middle Eastern … 16 (2023) 5, pp. 873-891

Persistent link: https://www.econbiz.de/10014340004

CSR practices in small and medium-sized accommodations and their impact on the local communities

Alsheyab, Mousa; Filimon, Nela; Fusté-Forné, Francesc - In: International studies of management & organization : ISMO 54 (2024) 4, pp. 329-357

Persistent link: https://www.econbiz.de/10015195135

Codorniu's "cava" in China : bridging marketing strategies and cultural differences

Filimon, Nela; Fusté-Forné, Francesc; Medina, F. Xavier - In: International business and culture : challenges in …, (pp. 43-57). 2024

Persistent link: https://www.econbiz.de/10015152808

A test of Rosen’s and Adler’s theories of superstars

Filimon, Nela; López-Sintas, Jordi; Padrós Reig, Carlos - In: Journal of cultural economics 35 (2011) 2, pp. 137-161

Persistent link: https://www.econbiz.de/10009155873

McDonald's cross-cultural product strategy

Bartosik-Purgat, Małgorzata; Chojnowska, Katarzyna - In: International business and culture : challenges in …, (pp. 11-27). 2024

Persistent link: https://www.econbiz.de/10015152765

Cross-cultural adoption of augmented reality : theories and practices

Bartosik-Purgat, Małgorzata; Grzegorczyk, Tomasz - In: International business and culture : challenges in …, (pp. 92-107). 2024

Persistent link: https://www.econbiz.de/10015152834