Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that … product performance, and an increased differential focus on marketing versus operations in the organization strengthens the …

Now more than ever, marketing is assuming a key boundary-spanning role – a role that has also redefined the composition … of the marketing organization. In this paper, the marketing organization’s integrative and mutually reinforcing … components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their …

Advances in artificial intelligence (AI) have allowed for the wide application of AI in marketing. The general … assumption of marketing theory currently is that AI should be used by companies to enable cheaper and more effective marketing … necessarily true. This report introduces the concept of AI-to-AI (AI2AI) marketing where artificial autonomous agents sell to …

marketing and promotion of products, corporate social responsibility (CSR) practices and stakeholder engagement with financial …