Research on brand personality and brand equity has gained importance in recent years with an increase in related publications. Most studies treat brand personality and brand equity as two separate constructs in spite of their close interrelationship. An analysis of relevant literature reveals...

Deteriorating environmental quality is harming the planet, people and profit, which are the key elements of triple bottom line. Today, business organizations have understood the necessity of Green Supply Chain Management (GSCM) for environmental protection and have started practicing it....