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ECONIS (ZBW)
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1
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
Saved in:
2
The IRI marketing data set
Bronnenberg, Bart J.
;
Kruger, Michael W.
;
Mela, Carl F.
- In:
Marketing science
27
(
2008
)
4
,
pp. 745-748
Persistent link: https://www.econbiz.de/10003765847
Saved in:
3
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.
;
Dubé, Jean Pierre
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
Saved in:
4
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
5
Data selection and procurement
Mela, Carl F.
- In:
Marketing science
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
Saved in:
6
Innovation and distribution : a general equilibrium model of manufacturing and retailing
Bronnenberg, Bart J.
-
2018
Persistent link: https://www.econbiz.de/10011947698
Saved in:
7
Brand competition in CPG industries: sustaining large local advantages with little product differentiation
Bronnenberg, Bart J.
- In:
Quantitative marketing and economics : QME
6
(
2008
)
1
,
pp. 79-107
Persistent link: https://www.econbiz.de/10003703916
Saved in:
8
The provision of convenience and variety by the market
Bronnenberg, Bart J.
- In:
The Rand journal of economics
46
(
2015
)
3
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011372727
Saved in:
9
Innovation and distribution : an equilibrium model of manufacturing and retailing
Bronnenberg, Bart J.
- In:
The economic journal : the journal of the Royal …
134
(
2024
)
660
,
pp. 1379-1400
Persistent link: https://www.econbiz.de/10014528065
Saved in:
10
The impact of collinearity on regression analysis : the asymmetric effect of negative and positive correlations
Mela, Carl F.
;
Kopalle, Praveen K.
- In:
Applied economics
34
(
2002
)
6
,
pp. 667-677
Persistent link: https://www.econbiz.de/10001660817
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