What’s in a name? Although Shakespeare claimed that a rose “by any other name would smell as sweet,” over the last five to ten years, significant research on category labels has shown the opposite to be true. This research finds that a company’s labeling strategy can have important...

Strategy scholars have long investigated entry timing advantages, in particular the mechanisms, environmental conditions and firm-level resources and capabilities that are associated with the success of early and late entrant competitors. Research has not been conclusive on the existence of...

Why some firms die while others survive? Survival has long been recognized as a basic goal for a manufacturing firm. At least in the long term, survival should be related to various measures of performance, such as market share and profitability. Advocates of population ecology have argued that...

This paper surveys recent research on the concept of a dominant product design. The point of departure for the survey is the idea that dominant designs occur which shift the terms of competition in an industry. A dominant design is defined as a specific path along a design hierarchy, which...