Amid the current economic crisis, the number of problems faced by researchers has increased. The crisis has caused a lack of research funding, leading to a preference for large research teams, with transnational partners and multi-, inter- and transdisciplinary research subjects. This coincides...

One of the most widely accepted notions in consumer behavior is that word-of-mouth (WOM) communication is one of the ways in which this influence manifests itself in shaping consumer's attitudes and behaviors. The WOM can have an important role from a managerial standpoint. The widespread...

The trend of marketing strategies indicates that practitioners make great efforts in order to consider the challenges of sustainable development. Besides the green marketing and sustainable consumption areas we can already talk about a sustainable marketing mix for companies. The efforts are...

This paper is part of a larger study concerning the academic research and the valorization of its results for Romanian universities, in general, and from an intercultural perspective, in particular. For reasons of space and pace of the research (on going), we will present the general context and...

The present study intends to identify the main stakeholders' perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities; also, we analyzed the stakeholdres' opinions concerning the main abilities required for business students (especially...

For the Economic and Monetary Union, five nominal convergence criteria have to be accomplished by candidate and member states; the real convergence - the catching-up process - is also an important subject of debates. Could we talk about similar criteria for the higher education system? In the...

Tacit knowledge utilization and transfer in organizations are critical for maintaining a competitive advantage and for successful cooperation, in the case of educational institutions. Acquiring, extracting and transferring tacit knowledge are difficult tasks, due to the complexity of the tacit...