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Demarketing of Higher Education - Thinking Out of the Box or Out of Focus?

Gbadamosi, Ayantunji; Madichie, Nnamdi O. - 2014

Objectives - The purpose of this paper is to highlight the strategies being undertaken by higher education institutions (HEIs) to leverage their bottom-line especially in situations where public funding has been removed and they are left with no other option but self-funding. Strategies have...

Persistent link: https://www.econbiz.de/10014140778

The entrepreneurial university : an exploration of “value-creation” in a non-management department

Madichie, Nnamdi O.; Gbadamosi, Ayantunji - In: The journal of management development 36 (2017) 2, pp. 196-216

Persistent link: https://www.econbiz.de/10011669499

Entrepreneurship and the informal sector : challenges and opportunities for African business development : guest editorial : introduction to the special issue

Madichie, Nnamdi O.; Gbadamosi, Ayantunji; Rwelamila, … - In: Journal of African business 22 (2021) 4, pp. 441-447

Persistent link: https://www.econbiz.de/10012649903

Entrepreneurship and the informal sector : challenges and opportunities for African business development

Madichie, Nnamdi O. (ed.); Gbadamosi, Ayantunji (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012650000

Masculinity and symbolic consumption among black African consumers : an interpretive study

Gbadamosi, Ayantunji - In: Qualitative market research : an international journal 28 (2025) 1, pp. 79-100

Persistent link: https://www.econbiz.de/10015324700

Regulating child-related advertising in Nigeria

Gbadamosi, Ayantunji - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 204-214

Persistent link: https://www.econbiz.de/10008667650

Consumer involvement and marketing in Africa : some directions for future research

Gbadamosi, Ayantunji - In: International journal of consumer studies 37 (2013) 2, pp. 234-242

Persistent link: https://www.econbiz.de/10009723211

Family consumption systems in Africa : a focus on children

Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015

Persistent link: https://www.econbiz.de/10010393200

Managing products in SMEs : a customer-oriented perspective

Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 108-126). 2011

Persistent link: https://www.econbiz.de/10008822547

The entrepreneurship marketing environment

Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 55-78). 2011

Persistent link: https://www.econbiz.de/10008822550