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The application of Aristotle’s rhetorical theory to the sharing economy : an empirical study of Airbnb

Yang, Sung-Byung; Lee, Hanna; Lee, Kyungmin; Koo, Chulmo - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 938-957

Persistent link: https://www.econbiz.de/10011941790

The role of effective communication and trustworthiness in determining guests' loyalty

Kharouf, Husni; Sekhon, Harjit; Fazal-e-Hasan, Syed Muhammad - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 240-262

Persistent link: https://www.econbiz.de/10012176610

Measuring responsiveness to feedback as a personal trait

Buser, Thomas; Gerhards, Leonie; Weele, Joël J. van der - 2016

the variation in confidence and competition entry decisions. Conservatism is correlated across tasks and predicts …. Asymmetry is less stable across tasks, but predicts competition entry by increasing self-confidence. …

Persistent link: https://www.econbiz.de/10011483816

Beyond sentiment : the value and measurement of consumer certainty in language

Rocklage, Matthew D.; He, Sharlene; Rucker, Derek D.; … - In: Journal of marketing research 60 (2023) 5, pp. 870-888

Persistent link: https://www.econbiz.de/10014384289

Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce

Einwiller, Sabine; Herrmann, Andreas; Ingenhoff, Diana - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10002571178

Die Erosion des Vertrauens

Kaiser, Stefan; Peterka, Christopher - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 26 (2008) 1, pp. 8-17

Persistent link: https://www.econbiz.de/10003684029

Creating Consumer Confidence in CSR Communications

Berens, Guido; Popma, Wybe T. - In: Communicating corporate social responsibility : …, (pp. 383-403). 2014

Purpose We examine the role of communication in stimulating consumer attitudes and buying behavior regarding corporate … as independent consumer guides and publicity). Findings Communication messages constructed and verified by the company … first comprehensive overview of the literature on communication about CSR to consumers. …

Persistent link: https://www.econbiz.de/10015368116

Fostering trust : when the rhetoric of sharing can backfire

Cicognani, Simona; Romagnoli, Giorgia; Soraperra, Ivan - In: Journal of economic psychology 102 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014551461

When trust and distrust come into play : how green concern, scepticism and communication affect customers' behaviour?

Tetrevova, Libena; Kotkova Striteska, Michaela; Kuba, Ondrej - In: Business strategy and the environment 34 (2025) 3, pp. 3311-3337

Persistent link: https://www.econbiz.de/10015358129

Brand-extension feedback effects : an Asian branding perspective

Dwivedi, Abhishek; Merrilees, Bill - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 321-340

Persistent link: https://www.econbiz.de/10009752326