Background & Problem Statement On one hand, a large body of literature in international business and cross-cultural management focuses on differences in national cultures. On the other hand, there is an emerging and quickly growing number of studies devoted to uncover differences in attitudes...

The issue of sustainability has evoked widespread interests and concerns both in business and among academicians in recent years. The main aim of this research is to increase understanding of business student’s attitudes toward the social obligation of marketers. Also, the research aims to...

Customer satisfaction has long been among the most prominent topics in consumer behavior and in marketing in general. Satisfaction concept is typically examined in regards to consumer (B2C) markets, much less paying attention to the more multi-faceted nature of industrial (B2B) settings. The...