It is imperative to study demographic factors while studying buying behavior of customers as demographic factors are the major determinants of buying behavior. To verify the green buying behavior of customers and to evaluate the influence of demographic factors on green buying behavior,...

A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly products.Effort has been made to study...

The paper is an attempt to find out factors influencing online buyers, as well as those factors which affect non buyers for not to shop online. As buyers market can be divided into number of segments which facilitate marketers to design their strategies that leads them toward success. Therefore...

The benefits of demographic divided by fastest growing economy (India) can be reaped only if it is supported by fully equipped and skilled human resource. There is gap in supply of quality human resource. Management education is oriented towards training the managers who can handle functional...

This paper attempts to investigate the factors Influencing online service buyers as to buy service online. Similarly, with the help of mean and rank satisfaction level of online buyers also studied in Indian context. Reliability coefficient for the scale with satisfactory and further...

Young consumers are playing vibrant role in online shopping. The increasing use of Internet by the younger generation provides an emerging prospect for online retailers. Recognizing the factors affecting young consumers' buying behaviour would be of greater help to develop their marketing...

Today, the use of celebrity endorsement has increased drastically. It has become an integral part of almost every brand’s promotional campaign and a big marketing trend. TV channels are flooded with advertisements most of them being celebrity advertisements. Celebrities are seen endorsing...

This paper deals with Satara district’s alignment with the tourism efforts and consists of two main parts: Part one is account of the Government’s approach to the tourism with recent tourism developments whereas second part is account of the tourist arrival trend in respective area. The...

Satara district is getting popular among the weekend tourist within the vicinity. The construction and development of tourist infrastructure is a necessary prerequisite for confronting competition from other, equally popular destinations. The objective of this paper is to assess problems of...