Cooperative promotion is an important instrument for aligning manufacturer and retailer decisions in marketing channels. On the other hand, bargaining seems to be critical for marketing channel coordination, e.g., for vertical cooperative promotion. Based on our previous study (Spais,...

The paper examined the possibility of an extension of critical reflection model’s assumptions by Mezirow, as assumptions for promotion metrics, in terms of promotion campaigns’ assessment and evaluation. A critical hermeneutics approach was adopted for the present study. Our organized...

The research aim of this paper was to investigate the possibility of improving the marketing strategy for Elounda (Crete) region, as a destination for congress tourism, by examining the effects of destination’s image, destination’s personality and behavioural intentions to congress tourism...

Introduction to the concepts of planning processes of new product and services development, with emphasis to concepts such as: innovation strategy, technology strategy, development of innovative products