Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first...

We propose a unifying framework for benefit and demographic segmentation based on the analysis of rank-order choice data collected in conjoint studies. The model identifies a number of unobserved segments, estimates the conjoint model within each segment, and at the same time estimates the...

The authors develop a class of mixtures of piece-wise exponential hazard models for the analysis of brand switching behavior. The models enable the effects of marketing variables to change nonproportionally over time and can, simultaneously, be used to identify segments among which switching and...