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Rebranding Thailand through Football – Food for Thought?

Madichie, Nnamdi O.; Mbah, Chris - 2017

The purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand, which has been embroiled in a catalogue of negative brand...

Persistent link: https://www.econbiz.de/10014136496

Rebranding Thailand through football : food for thought?

Madichie, Nnamdi O.; Mbah, Chris - In: International journal of entrepreneurship and small business 25 (2015) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011398529

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10003873324

Public sector marketing communications : insights from/for the primus national football league rwanda

Madichie, Nnamdi; Igwe, Paul Agu; Hinson, Robert; Mbah, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 239-264). 2023

Persistent link: https://www.econbiz.de/10014289804

Giving the beautiful game a "pretty" bad name : a viewpoint on African football

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 5 (2010) 1, pp. 135-150

Persistent link: https://www.econbiz.de/10003987968

The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study

Madichie, Nnamdi O. - In: Marketing intelligence & planning 28 (2010) 5, pp. 625-649

Persistent link: https://www.econbiz.de/10008651749

Students' evaluation of teaching (SET) in higher education : a question of reliability and validity

Madichie, Nnamdi O. - In: The marketing review 11 (2011) 4, pp. 381-391

Persistent link: https://www.econbiz.de/10009485836

Setting an agenda for women entrepreneurship in Nigeria : a commentary on Faseke's journey through time for the Nigerian woman

Madichie, Nnamdi O. - In: Gender in management : an international journal 26 (2011) 3, pp. 212-219

Persistent link: https://www.econbiz.de/10009244319

Whither the legacy of FIFA 2010 World Cup for entrepreneurship in South Africa?

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 6 (2011) 1, pp. 44-61

Persistent link: https://www.econbiz.de/10009507666

"Unintentional demarketing" in higher education

Madichie, Nnamdi O. - In: Demarketing, (pp. 198-211). 2014

Persistent link: https://www.econbiz.de/10010203253