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The internationalization process literature has traditionally focused on evolutionary paths firms pass through when developing international market service capabilities. The introduction of Internet as a new channel for international market development has altered some of the basic assumptions...
Persistent link: https://www.econbiz.de/10014182559
Purpose - The purpose of the current research paper is to uncover the relations between brand and human personality by identifying brand preferences of consumers with different personality types. Design/methodology/approach - Based on the existing literature, we suggest fifteen propositions...
Persistent link: https://www.econbiz.de/10014182562
The scant e-HR literature has thus far focused on the shift from traditional HR Management to the adoption of e-HR. However, very little attention has been granted into understanding the strategic match between actual HR tasks and e-HR value creation. This paper embeds e-business logic into HR...
Persistent link: https://www.econbiz.de/10014160997
The study examines the influence of national culture on national averages of time spent (ATS) visiting the largest social networking sites (SNSs): Facebook, Twitter, and LinkedIn. The analysis uses cultural dimensions adopted from both the works of Hofstede and Schwartz, while controlling for...
Persistent link: https://www.econbiz.de/10014115560
This year’s report is titled ‘Shifting Paradigms’ to, in part, emphasise the continued growth and development of the European Alternative Finance Industry, but also underscore that these patterns of growth can develop and change as the sector continues to develop and mature. Throughout the...
Persistent link: https://www.econbiz.de/10013239726
Although Internet is widely acknowledged to facilitate the rapid internationalization of born global firms (BGs), it is less known how such firms actually go about it. The current chapter specifically explores Internet-enabled internationalization (IEI) in the context of BGs. Based on...
Persistent link: https://www.econbiz.de/10013085597
PurposeDespite the growing numbers of internationally active nonprofit organizations (NPOs), research on various facets of NPOs' internationalization has been limited. The current study addresses this gap by investigating the impact of target-country related factors on international market...
Persistent link: https://www.econbiz.de/10012925624
The 2nd Global Alternative Finance Market Benchmarking Report contributes 2019 and 2020 data, collected from financial technology firms that undertake digital lending and digital capital raising activities, to our globally comparable panel database on alternative finance
Persistent link: https://www.econbiz.de/10014361756