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When choosing makes a good thing better : temporal variations in the valuation of hedonic consumption
Chan, Elaine; Mukhopadhyay, Anirban - In: Journal of marketing research : JMR 47 (2010) 3, pp. 497-507
Persistent link: https://www.econbiz.de/10003983850
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The antecedents of anticipatory purchase : reconciling the two routes to optimism
Chan, Elaine; Sengupta, Jaideep; Mukhopadhyay, Anirban - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 90-105
Persistent link: https://www.econbiz.de/10009719549
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Intergenerational effects of lay beliefs : how parents' unhealthy = tasty intuition influences their children's food consumption and body mass index
Briers, Barbara; Huh, Young Eun; Chan, Elaine; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1074-1096
Persistent link: https://www.econbiz.de/10014526260
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Can social comparison motivate satisficers? : the role of input versus output in upward social comparison
Chan, Elaine - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 664-671
Persistent link: https://www.econbiz.de/10013426627
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Unintended purchase opportunities : conflict, choice, and consequence
Mukhopadhyay, Anirban - 2004
Persistent link: https://www.econbiz.de/10003778048
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Observing flattery : a social comparison perspective
Chan, Elaine; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 740-758
Persistent link: https://www.econbiz.de/10010226718
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Insincere flattery actually works : a dual attitudes perspective
Chan, Elaine; Sengupta, Jaideep - In: Journal of marketing research : JMR 47 (2010) 1, pp. 122-133
Persistent link: https://www.econbiz.de/10003947450
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It's the end of the competition : when social comparison is not always motivating for goal achievement
Chan, Elaine; Briers, Barbara - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 351-370
Persistent link: https://www.econbiz.de/10012033953
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The trivial-task motivation effect : highlighting completion of an initial trivial task increases motivation for the main task
Gu, Yangjie; Chan, Elaine; Krishna, Aradhna - In: Marketing letters : a journal of research in marketing 35 (2024) 2, pp. 219-230
Persistent link: https://www.econbiz.de/10015125208
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Why go gluten-free? : how the feeling of low power increases preferences for free-from products
Zhang, Lijun; Chan, Elaine - 2025
Persistent link: https://www.econbiz.de/10015373050