In this article, we find that consumer preferences change as a function of one's temporal distance from the receipt of the last salary. We propose and test that when consumers have just received their salary (we call this the near-salary condition) they exhibit promotion motivations in their...

Is the eternal quest for precise information always worthwhile? This research suggests that at times vagueness has its merits. Previous research has demonstrated that people choose precise (over vague) information because it gives them a sense of security and makes their environments more...