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Consumer behaviour
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Harris, Lloyd C.
64
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40
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17
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10
Patterson, Maurice
10
Lichrou, Maria
8
He, Hongwei
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O'Dwyer, Michele
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Journal of marketing management : MM
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7
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Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm
1
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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ECONIS (ZBW)
OLC EcoSci
104
Other ZBW resources
46
RePEc
18
BASE
9
USB Cologne (EcoSocSci)
2
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Strategic B2B customer experience management : the importance of outcomes-based measures
Zolkiewski, Judy
;
Story, Victoria
;
Burton, Jamie
;
Chan, Paul
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011654708
Saved in:
2
Marketing in a recession : retrench or invest?
O'Malley, Lisa
;
Story, Vicky
;
O'Sullivan, Vicky
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 285-310
Persistent link: https://www.econbiz.de/10009236492
Saved in:
3
The development of relationships and networks for successful radical innovation
Story, Vicky
;
O'Malley, Lisa
;
Hart, Susan
;
Saker, Jim
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 187-200
Persistent link: https://www.econbiz.de/10003774602
Saved in:
4
Relational resources and competences for radical product innovation
Story, Vicky
;
Hart, Susan
;
O'Malley, Lisa
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 461-481
Persistent link: https://www.econbiz.de/10003874142
Saved in:
5
Caring and conflicted : mothers' ethical judgments about consumption
Heath, Teresa
;
O'Malley, Lisa
;
Heath, Matthew
;
Story, …
- In:
Journal of business ethics : JOBE
136
(
2016
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10011509167
Saved in:
6
Relational marketing : development, debates and directions
O'Malley, Lisa
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1220-1238
Persistent link: https://www.econbiz.de/10010433927
Saved in:
7
The game
O'Malley, Lisa
- In:
Journal of customer behaviour
23
(
2024
)
2/3
,
pp. 96-99
Persistent link: https://www.econbiz.de/10015184828
Saved in:
8
Exploring direct marketing
O'Malley, Lisa
;
Patterson, Maurice
;
Evans, Martin
-
1999
Persistent link: https://www.econbiz.de/10000669884
Saved in:
9
Relationship marketing
O'Malley, Lisa
;
Tynan, Caroline
- In:
The marketing book
,
(pp. 32-52)
.
2003
Persistent link: https://www.econbiz.de/10001725080
Saved in:
10
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
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