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The emergence of mixed martial-arts and the future of boxing : an analysis of consumer interest and compensation
Watanabe, Nicholas Masafumi
;
Soebbing, Brian P.
; …
- In:
Journal of sports economics
26
(
2025
)
2
,
pp. 172-195
Persistent link: https://www.econbiz.de/10015193770
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Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
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Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
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NFL player career earnings and off-field behavior
Soebbing, Brian P.
;
Wicker, Pamela
;
Watanabe, Nicholas …
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The review of black political economy : analyzing …
50
(
2023
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10014246060
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The dynamics of esports crowdfunding campaign success : a social exchange perspective
Xue, Hanhan
;
Du, James
;
Pizzo, Anthony D.
;
Baker, Bradley J.
- In:
International entrepreneurship and management journal
20
(
2024
)
2
,
pp. 549-573
Persistent link: https://www.econbiz.de/10015080495
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6
Athlete activism and attendance behavior in the National Football League
Watanabe, Nicholas Masafumi
;
Yan, Grace
;
Soebbing, Brian P.
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
3
,
pp. 723-739
Persistent link: https://www.econbiz.de/10014566098
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7
The attention economy and esports : an econometric analysis of twitch viewership
Watanabe, Nicholas Masafumi
;
Xue, Hanhan
;
Newman, Joshua I.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10013426052
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8
Exploring tanking strategies in the NBA : an empirical analysis of resting healthy players
Gong, Hua
;
Watanabe, Nicholas Masafumi
;
Soebbing, Brian P.
- In:
Sport management review
25
(
2022
)
3
,
pp. 546-566
Persistent link: https://www.econbiz.de/10013426238
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Understanding public acceptance of elite sport policy in Japan : a structural equation modelling approach
Funahashi, Hiroaki
;
De Bosscher, Veerle
;
Mano, Yoshiyuki
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 478-504
Persistent link: https://www.econbiz.de/10011524599
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10
Valuing elite sport success using the contingent valuation method : a transnational study
Funahashi, Hiroaki
;
Shibli, Simon
;
Sotiriadou, Popi
; …
- In:
Sport management review
23
(
2020
)
3
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pp. 548-562
Persistent link: https://www.econbiz.de/10012295905
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