Similar Search Results

Principes, modalités, apports et limites de la Design Science Research en marketing : application illustrative au pilotage des parcours clients

Jacob, Florence; Pez, Virginie; Volle, Pierre - In: Recherche et applications en marketing : RAM 37 (2022) 2, pp. 3-32

Persistent link: https://www.econbiz.de/10013174985

Using patient experiences to understand the (missed) digitalisation of the public health service

Rivière, Jean-Philippe; Jacob, Florence; Girard, Aurélie - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 968-995

Persistent link: https://www.econbiz.de/10015194099

Problematic Uses of the Internet : Empirical Evidence of the Third-level Digital Divide in France (Usages problématiques d’Internet : un état des lieux de la fracture numérique de troisième niveau en France)

Drouard, Joeffrey; Erhel, Séverine; Jacob, Florence; … - 2021

The public policy of support to digital uses is implicitly based on the reduction of first and second level digital divides. First by facilitating access (equipment and infrastructure) and then by worrying about usage or non-usage. Even if illiteracy remains important in France, education to...

Persistent link: https://www.econbiz.de/10013312379

Sciences de la vie et société : Rapport présenté à M le Président de la République/ Francois Gros; Francois Jacob; Pierre Royer

Gros, Francois; Jacob, François; Royer, Pierre - 1979

Persistent link: https://www.econbiz.de/10000671670

Le traitement de faveur comme outil de recrutement de clientèle : le problème de la résistance du consommateur

Butori, Raphaëlle; Pez, Virginie - In: Recherche et applications en marketing 27 (2012) 4, pp. 39-58

Persistent link: https://www.econbiz.de/10010199783

Because I'm worth it : the impact of given versus perceived status on preferential treatment effectiveness

Pez, Virginie; Butori, Raphaëlle; Kerviler, Gwarlann de - In: Journal of business research : JBR 68 (2015) 12, pp. 2477-2483

Persistent link: https://www.econbiz.de/10011399513

Le côté sombre de la pression exercée sur les consommateurs par les programmes de fidélité : enjeux éthiques et pratiques

Pez, Virginie; Butori, Raphaëlle; Mimouni Chaabane, Aïda - In: Recherche et applications en marketing 32 (2017) 3, pp. 76-89

Persistent link: https://www.econbiz.de/10011833992

"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept

Mimouni Chaabane, Aïda; Pez, Virginie - In: Journal of retailing and consumer services 38 (2017), pp. 108-117

Persistent link: https://www.econbiz.de/10011743171

The reward gap in hierarchical loyalty programmes : how to enhance bottom-tier customers' loyalty without alienating top-tier customers

Mimouni Chaabane, Aïda; Pez, Virginie - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 51-71

Persistent link: https://www.econbiz.de/10012178683

Call it a customer club! : how reward programme's name impacts programme effectiveness

Mimouni Chaabane, Aïda; Pez, Virginie; Butori, Raphaëlle - In: International journal of retail and distribution management 52 (2024) 3, pp. 312-326

Persistent link: https://www.econbiz.de/10014513270