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Chang, Yonghwan
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sport management and marketing : IJSMM
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Virtual reality technology induced flow in the spectator sports context : empirical examinations of VR flow, its unique antecedents, and consequences
Chang, Yonghwan
;
Warren, Clinton
;
Lee, Taehoon
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10014519152
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2
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
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3
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan
- In:
Sport management review
22
(
2019
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
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4
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
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5
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
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6
Spectator emotions in predicting psychological vigor : emotional meta experience and affect valuation perspectives
Chang, Yonghwan
;
Inoue, Yuhei
- In:
Sport management review
24
(
2021
)
4
,
pp. 594-619
Persistent link: https://www.econbiz.de/10013327265
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7
The brand leadership : scale development and validation
Chang, Yonghwan
;
Ko, Yong Jae
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10010234569
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8
Scarcity message effects on consumption behavior : limited edition product considerations
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Morris, Jon D.
; …
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 989-1001
Persistent link: https://www.econbiz.de/10011373120
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9
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
10
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
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