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Major trends in the sport industry
Richelieu, André - In: International sport marketing : issues and practice, (pp. 5-28). 2019
Persistent link: https://www.econbiz.de/10012101974
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The sport brand
Richelieu, André - In: International sport marketing : issues and practice, (pp. 29-51). 2019
Persistent link: https://www.econbiz.de/10012101978
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
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The international expansion of religious organizations in Africa
Richelieu, André; Korai, Bernard - In: International journal of nonprofit & voluntary sector … 17 (2012) 2, pp. 132-143
Persistent link: https://www.econbiz.de/10009739785
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The consumption experience of Tim Hortons' coffee fans
Richelieu, André; Korai, Bernard - In: Qualitative market research : an international journal 17 (2014) 3, pp. 192-208
Persistent link: https://www.econbiz.de/10010389563
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Branding as a communications strategy : a framework for desired brand identity
Robichaud, François; Richelieu, André; Kozak, Robert - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
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If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL
Richelieu, André; Pons, Frank - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 162-182
Persistent link: https://www.econbiz.de/10003816848
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The internationalisation of a sports team brand : the case of European soccer teams
Richelieu, André; Lopez, Sibylle; Desbordes, Michel - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10003788528
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Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit; Richelieu, André; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
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Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
Manivet, Barbara; Richelieu, André - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 140-161
Persistent link: https://www.econbiz.de/10003653596