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The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs

Salini Devi Rajendran; Nitty Hirawaty Kamarulzaman; … - In: Journal of Islamic marketing 15 (2024) 12, pp. 3621-3648

Persistent link: https://www.econbiz.de/10015329247

The impact of celebrity endorsement on followers’ impulse purchasing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 338-358

Persistent link: https://www.econbiz.de/10013550348

Navigating the digital travel landscape : understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

Abdul Aziz Azdel; Khairil Wahidin Awang; Raja Nerina … - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1393-1408

Persistent link: https://www.econbiz.de/10015210524

Unleashing the potential : enhancing technology adoption and innovation for micro, small and medium-sized enterprises (MSMEs)

Mei Kay Loo; Sridar Ramachandran; Raja Nerina Raja Yusof - In: Cogent economics & finance 11 (2023) 2, pp. 1-32

This study conducts a comprehensive systematic review to gain insights into the challenges of technology adoption and innovation for Malaysian Micro, Small and Medium-sized Enterprises (MSMEs), which play a crucial role in the country's economy. These MSMEs face obstacles, including challenges...

Persistent link: https://www.econbiz.de/10014501164

Developing and validating opportunity creation as a construct : a preliminary study

Makama, Adamu Ado; Sambasivan, Murali; Mohani Abdul; … - In: Journal for international business and entrepreneurship … 11 (2018) 4, pp. 363-380

Persistent link: https://www.econbiz.de/10012050605

The roles of the country's cognitive, affective, and personality aspects in international students' decision-making

Hendriana, Evelyn; Khairil Wahidin Awang; Raja Nerina … - In: Journal of marketing for higher education 33 (2023) 2, pp. 143-160

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I am "better" than you! : the influence of upward social comparison on the intention to work abroad among doctors in Iraq : the mediating mechanism of attitude towards leaving

Bha-Aldan Mundher Oraibi; Ho, Jo Ann; Raja Nerina Raja Yusof - In: International journal of human resource management 33 (2022) 11, pp. 2316-2338

Persistent link: https://www.econbiz.de/10013370252

The role of audiences' benign envy in influencer marketing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 215-230

Persistent link: https://www.econbiz.de/10014442588

Purchasing celebrity-endorsed brands as a way of self-presentation

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517

Persistent link: https://www.econbiz.de/10015064003

Exploring green supply chain management drivers : evidence from manufacturing firms in Malaysia

Rusli, Khairul Anuar; Ho, Jo Ann; Azmawani Abd Rahman - In: Emerging knowledge economies in Asia : current trends …, (pp. 63-74). 2013

Persistent link: https://www.econbiz.de/10010209335