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When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen; Yang, Xiaojing; Wang, Lili; Deng, Xiaoyan - In: Journal of marketing 84 (2020) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
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Restrained by resources : the effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Wang, Lili; You, Yanfen; Yang, Chun-Ming - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 557-571
Persistent link: https://www.econbiz.de/10012494694
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An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili; Ding, Ying - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
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"Unattractive = natural" : how explicit and implicit beliefs jointly affect consumer purchase of unattractive produce
Niu, Yixin; You, Yanfen; Ran, Yaxuan; Liu, Jiani - In: Psychology & marketing 40 (2023) 12, pp. 2487-2503
Persistent link: https://www.econbiz.de/10014432487
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Felt something, hence it works : merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations
King, Dan; Auschaitrakul, Sumitra; You, Yanfen - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1761-1779
Persistent link: https://www.econbiz.de/10015192960
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A preemptive and curative solution to mitigate data breaches : corporate social responsibility as a double layer of protection
Zhu, John Jianjun; Tuo, Ling; You, Yanfen; Fei, Qiang; … - In: Journal of marketing research 61 (2024) 4, pp. 778-801
Persistent link: https://www.econbiz.de/10015168419
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Customer satisfaction with e-retailers : the role of product type in the relative importance of attributes
You, Yanfen; Bhatnagar, Amit; Ghose, Sanjoy - In: Journal of internet commerce 15 (2016) 3, pp. 274-291
Persistent link: https://www.econbiz.de/10011636493
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Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction
You, Yanfen; Bhatnagar, Amit; Ghose, Sanjoy - In: International journal of electronic marketing and … 8 (2017) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10011858769
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From functional efficiency to temporal efficiency : multifunctional products increase consumer impatience
You, Yanfen; Pan, Jingjing; Yang, Xiaojing; Fei, Xianzheng - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 509-516
Persistent link: https://www.econbiz.de/10013330871
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From physical space to mental space : feelings of being physically constrained increase consumer preference for mind-expanding products
Auschaitrakul, Sumitra; King, Dan; You, Yanfen - In: Marketing letters : a journal of research in marketing 35 (2024) 2, pp. 231-242
Persistent link: https://www.econbiz.de/10015125209