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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022
Persistent link: https://www.econbiz.de/10014311258
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The indirect effects of coping strategies on the relationship between service failures and negative behavioral intention in the fitness industry : moderated mediation analysis
Song, Hyunseok; Jang, Wooyoung; Min, Sophia; … - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 581-603
Persistent link: https://www.econbiz.de/10015272485
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Investigation of esports playing intention formation : the moderating impact of gender
Jang, Wooyoung; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10012667326
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Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung; Byon, Kevin K.; Yim, Brian H. - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
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What makes esports consumers watch streamers' esports live-streaming contents? : Extending the theory of planned behavior
Jang, Wooyoung; Choi, Wonjun; Kim, Min Jung; Song, Hyunseok - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 288-309
Persistent link: https://www.econbiz.de/10014505035
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Esports for development? : exploring esports player profiles and their development and well-being outcomes
Choi, Wonjun; Jang, Wooyoung; Song, Hyunseok; Kim, Min Jung - In: International journal of sports marketing & sponsorship 25 (2024) 3, pp. 684-704
Persistent link: https://www.econbiz.de/10015415437
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Host residents' perception changes on major sport events
Ma, Shang Chun; Ma, Shang Min; Wu, Jih Hwa; Rotherham, … - In: European Sport management quarterly : ESMQ 13 (2013) 5, pp. 511-536
Persistent link: https://www.econbiz.de/10010234895
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How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun; Kaplanidou, Kyriaki - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
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Fear of missing out's mediating role in sensation-seeking and online betting intentions : impact of sales promotions
Song, Hyunseok; Kim, Min Jung; Choi, Wonjun; Jang, Wooyoung - In: Sport, Business and Management : an international … 15 (2025) 3, pp. 283-302
Persistent link: https://www.econbiz.de/10015423616
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Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung; King, Brian; Chang, Ching-Hung - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 761-777
Persistent link: https://www.econbiz.de/10011387031