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Language-related stereotype threat, customers' well-being and its outcome
Malik, Aaminah Zaman
;
Paswan, Audhesh
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 895-910
Persistent link: https://www.econbiz.de/10014333405
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Incentivized fake reviews : when cognitive reappraisal paves the way for an immoral journey
Malik, Aaminah Zaman
;
Sadeghi, J. Kiarash
;
Paswan, Audhesh
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1962-1978
Persistent link: https://www.econbiz.de/10014633924
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Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
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4
"Yes, I'm worth it!" : how romantic breakups influence self-gifting propensity
Malik, Aaminah Zaman
;
Vo, Khue
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1959-1978
Persistent link: https://www.econbiz.de/10015074591
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The tip of the tongue : Language-based chronic social exclusion and tipping as a refocusing strategy
Malik, Aaminah Zaman
;
Guzman, Francisco
;
Vo, Khue (Kylie)
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 2136-2151
Persistent link: https://www.econbiz.de/10015075169
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6
Socio-politically silent brands : a double edged sword
Zaman Malik, Aaminah
;
Ahmad, Fayez
;
Guzman, Francisco
- In:
Journal of business research : JBR
187
(
2025
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015158173
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7
Internets, intranets, and extranets : new waves in channel surfing
Paswan, Audhesh
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001689890
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8
Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
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9
Small versus large retail stores in an emerging market : Mexico
Paswan, Audhesh
;
Santarriaga Pineda, María de los Dolores
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 667-672
Persistent link: https://www.econbiz.de/10003984849
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10
Consumer perceptions of service innovativeness and personal control
Zolfagharian, Mohammad Ali
;
Paswan, Audhesh
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10003953055
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