Much research has examined the drivers of firms' R&D investments. However, many questions remain with respect to the role of R&D as a learning target and as a means of achieving legitimacy, particularly in the context of imitative R&D strategy. We develop a theory that integrates different...

The Miles-Snow (M-S) strategic typology has continued to receive attention in the academic business press, even though it has been criticized for not making explicit the relationships between strategic type and ultimate profit performance. Using the market orientation and Resource-Based View...