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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Sustaining high-performance global account management : a model and test of a global change capability
Thoma, Axel
-
2009
Persistent link: https://www.econbiz.de/10003953567
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2
Customer-centric leadership : how to manage strategic customers as assets in B2B markets
Senn, Christoph
;
Thoma, Axel
;
Yip, George S.
- In:
California management review
55
(
2012/13
)
3
,
pp. 27-59
Persistent link: https://www.econbiz.de/10009771568
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3
Leveraging synergies between R&D and key account management to drive value creation
Wießmeier, Georg F. L.
;
Thoma, Axel
;
Senn, Christoph
- In:
Research technology management : RTM
55
(
2012
)
3
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009554216
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4
Digital-Sales-Enablement : Apps für Mehrwert im Kundengespräch
Thoma, Axel
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
37
(
2020
)
5
,
pp. 42-49
Persistent link: https://www.econbiz.de/10012303301
Saved in:
5
FRONERI - Digitale B-to-B-Vertriebsunterstützung : über die Wirkungserfolge einer Tablet-basierten Applikation in Kundengesprächen
Thoma, Axel
;
Lukas, Oliver
;
Hacker, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
3
,
pp. 82-88
Persistent link: https://www.econbiz.de/10011965501
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6
Quo vadis, Aussendienst? : so erzeugt der B-to-B-Aussendienst künftig Mehrwert
Thoma, Axel
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
3
,
pp. 38-45
Persistent link: https://www.econbiz.de/10013194051
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