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Neuroeconomics : illustrated by the study of ambiguity aversion

Camerer, Colin - In: Economics and psychology : a promising new …, (pp. 113 - 151). 2007

Persistent link: https://www.econbiz.de/10014558189

The Wick in the Candle of Learning : Epistemic Curiosity Activates Reward Circuitry and Enhances Memory

Kang, Min Jeong; Hsu, Ming; Krajbich, Ian M.; … - 2008

Curiosity has been described as the "wick in the candle of learning" but its underlying mechanisms are not well-understood. We scanned subjects with fMRI while they read trivia questions. The level of curiosity when reading questions is correlated with activity in caudate regions previously...

Persistent link: https://www.econbiz.de/10014212519

[Rezension von: Midbrain mutiny, the picoeconomics and neuroeconomics of disordered gambling, economic theory and cognitive science, Don Ross ...]

Hsu, Ming - In: Journal of economic literature 47 (2009) 4, pp. 1135-1137

Persistent link: https://www.econbiz.de/10008796858

Neuromarketing : inside the mind of the consumer

Hsu, Ming - In: California management review 59 (2017) 4, pp. 5-22

Persistent link: https://www.econbiz.de/10011743507

Learning in games : neural computations underlying strategic learning

Hsu, Ming; Zhu, Lusha - In: Recherches économiques de Louvain 78 (2012) 3/4, pp. 47-72

Persistent link: https://www.econbiz.de/10009681297

Advancing consumer neuroscience

Smidts, Ale; Hsu, Ming; Sanfey, Alan G.; Boksem, … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 257-267

Persistent link: https://www.econbiz.de/10010401341

Neuroeconomics of decision-making in the aging brain : the example of long-term care

Hsu, Ming; Lin, Hung-tai; McNamara, Paul E. - In: Neuroeconomics, (pp. 203-225). 2008

Persistent link: https://www.econbiz.de/10003846232

From "where" to "what" : distributed representations of brand associations in the human brain

Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming - In: Journal of marketing research : JMR 52 (2015) 4, pp. 453-466

Persistent link: https://www.econbiz.de/10011337513

Divergence and convergence in Scarf cycle environments : experiments and predictability in the dynamics of general equilibrium systems

Gillen, Benjamin J.; Hirota, Masayoshi; Hsu, Ming; … - In: Economic theory 71 (2021) 3, pp. 1033-1084

Persistent link: https://www.econbiz.de/10012584409

Marketing insights from text analysis

Berger, Jonah; Packard, Grant; Boghrati, Reihane; Hsu, Ming - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 365-377

Persistent link: https://www.econbiz.de/10013454573