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Yoganarasimhan, Hema
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Effective adaptive exploration of prices and promotions in choice-based demand models
Jain, Lalit
;
Li, Zhaoqi
;
Loghmani, Erfan
;
Mason, Blake
; …
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Marketing science
43
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2024
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5
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pp. 1002-1030
Persistent link: https://www.econbiz.de/10015197033
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The perception of technology acceptance and values regarding "sharing economy services" as well as the "network effect" on the "use intention"
Kim, Seungkon
;
Seol, Hyun Do
;
Li, Zhaoqi
- In:
Journal of international trade & commerce
16
(
2020
)
5
,
pp. 205-226
Persistent link: https://www.econbiz.de/10012592683
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Impact of social network structure on content propagation : a study using YouTube data
Yoganarasimhan, Hema
- In:
Quantitative marketing and economics : QME
10
(
2012
)
1
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pp. 111-150
Persistent link: https://www.econbiz.de/10009526832
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The value of reputation in an online freelance marketplace
Yoganarasimhan, Hema
- In:
Marketing science
32
(
2013
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6
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pp. 860-891
Persistent link: https://www.econbiz.de/10010231829
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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science
31
(
2012
)
1
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pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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Identifying the presence and cause of fashion cycles in data
Yoganarasimhan, Hema
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10011650401
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Search personalization using machine learning
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1045-1070
Persistent link: https://www.econbiz.de/10012234538
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The value of silence : the effect of UMG's licensing dispute with TikTok on music demand
Cheng, Mengjie
;
Ofek, Elie
;
Yoganarasimhan, Hema
-
2024
Persistent link: https://www.econbiz.de/10015095359
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From feeds to inboxes : a comparative study of polarization in facebook and email news sharing
Yoganarasimhan, Hema
;
Iakovetskaia, Irina
- In:
Management science : journal of the Institute for …
70
(
2024
)
9
,
pp. 6461-6472
Persistent link: https://www.econbiz.de/10015138117
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Balancing engagement and polarization : multi-objective alignment of news content using LLMs
Cheng, Mengjie
;
Ofek, Elie
;
Yoganarasimhan, Hema
-
2025
Persistent link: https://www.econbiz.de/10015400977
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