Gehrke, Germano Adolfo; Lins, Hoyêdo Nunes; Borba, … - In: The challenge of BRIC multinationals, (pp. 295-315). 2017
Purpose This study traces the internationalization strategy of Hering, a Brazilian-based apparel company active in manufacturing and retail. Methodology/approach The data set and analysis is presented in chronological order and decisions taken by the company are viewed based on...