Businesses are in constant race to boost up profits, keep current customers, and exert a pull on potential new customers; consequently competing for customers on a worldwide market like never before. CRM is a modern, popular weapon used by firms in this fierce competition, to enhance interaction...

In this paper, we investigate the home country bias and liability of foreignness regarding financial services products to address the question: “What factors would induce a Hindu or Christian utilize newly introduced Islamic Banking products when conventional banking products are already...