Research on problem solving drawing on the Carnegie School suggests that if a problem is of elevated complexity an appropriate representation is key to tackling it. However, when an appropriate representation is not in the decision maker's knowledge base, it is unclear what determines whether...

A model of new-product diffusion is proposed in which a site-percolation dynamics represents socially driven diffusion of knowledge about the product's characteristics in a population of consumers. A consumer buys the new product if her valuation of it - formed after her witnessing the product...

A model of new-product diffusion is proposed in which a site-percolation dynamics represents socially-driven diffusion of knowledge about the product’s characteristics in a population of potential buyers. A consumer buys the new product if her valuation of it is not below the price of the...