Similar Search Results

Stepping aside and moving on : a rejoinder to a rejoinder

Vargo, Stephen L.; Lusch, Robert F. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1319-1321

Persistent link: https://www.econbiz.de/10009267010

Service-dominant logic : a rejoinder to Lusch and Vargo's reply

O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1310-1318

Persistent link: https://www.econbiz.de/10009267013

Marketing, the consumer society and hedonism

O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: Critical marketing : issues in contemporary marketing, (pp. 187-210). 2008

Persistent link: https://www.econbiz.de/10003673941

The undermining of beliefs in the autonomy and rationality of consumers

O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003479443

The service-dominant perspective : a backward step?

O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 784-793

Persistent link: https://www.econbiz.de/10009525830

The Marketing Power of Emotion.

O'Shaughnessy, John - 2002

1. The Scope of Emotion in Marketing2. Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal3. Generating Emotion: Beliefs and Wishes4. Generating Emotion: Emotional Responses5. Predicting, Changing, and Influencing Emotional Responses6. Branding and Emotion7. Emotion in Building...

Persistent link: https://www.econbiz.de/10012687238