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Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
2
2019 Academic Marketing Climate Survey : response to commentaries
Galak, Jeff
;
Kahn, Barbara E.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 349-350
Persistent link: https://www.econbiz.de/10012658888
Saved in:
3
Beyond perception : the role of gender across marketing scholars' careers, in reply to Galak and Kahn (2021)
Pew, Ethan
;
Zamudio, César
;
Meng, Hua
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012657864
Saved in:
4
The novice nose knows : how olfactory knowledge shapes evaluation confidence
Meng, Hua
;
Zamudio, César
;
Grigsby, Jamie L.
- In:
International journal of market research
65
(
2023
)
4
,
pp. 448-465
Persistent link: https://www.econbiz.de/10014322089
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5
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
6
Presence : consumers' different reactions to service and manufacturing firms with low CSR in social conduct
Meng, Hua
;
Sadjady Naeeni, Hannan
- In:
The journal of services marketing
38
(
2024
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10015110549
Saved in:
7
Top management team knowledge heterogeneity, ownership structure and financial performance : evidence from Chinese IT listed companies
Cui, Yu
;
Zhang, Yamin
;
Guo, Jingjing
;
Hu, Hao
;
Meng, Hua
- In:
Technological forecasting & social change : an …
140
(
2019
),
pp. 14-21
Persistent link: https://www.econbiz.de/10012132562
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8
Famine and matching by socioeconomic status : evidence from the Great Chinese Famine
Wang, Yiru
- In:
Review of Economics of the Household
21
(
2023
)
3
,
pp. 855-912
Persistent link: https://www.econbiz.de/10014383911
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9
Educational and nutritional consequences of education subsidy in rural China
Wang, Yiru
- In:
China economic review : an international journal
51
(
2018
),
pp. 167-180
Persistent link: https://www.econbiz.de/10012008524
Saved in:
10
The strategic entrepreneurship pitching on crowdfunding platforms : a traction toward emerging advanced technologies
Zheng, Yilong
;
Mian, Sarfraz A.
;
Wang, Yiru
- In:
Strategic entrepreneurship : perspectives on dynamics, …
,
(pp. 207-230)
.
2022
Persistent link: https://www.econbiz.de/10012880082
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