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Traits and peculiarities of different brand hate behaviours

Curina, Ilaria; Francioni, Barbara; Cioppi, Marco; … - In: Journal of strategic marketing 29 (2021) 3, pp. 227-246

Persistent link: https://www.econbiz.de/10012515820

Digital transformation and marketing : a systematic and thematic literature review

Cioppi, Marco; Curina, Ilaria; Francioni, Barbara; … - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 207-288

Persistent link: https://www.econbiz.de/10014330944

Promoting access-based consumption practices through fashion renting : evidence from Italy

Savelli, Elisabetta; Francioni, Barbara; Curina, Ilaria; … - In: Journal of consumer marketing 41 (2024) 1, pp. 61-77

Persistent link: https://www.econbiz.de/10014471208

Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting

Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238345

Predictors of continuance intention of online food delivery services : gender as moderator

Francioni, Barbara; Curina, Ilaria; Hegner, Sabrina; … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1437-1457

Persistent link: https://www.econbiz.de/10013407445

Tourists' satisfaction and sense of belonging in adopting responsible behaviors : the role of on-site and social media involvement in cultural tourism

Dini, Mauro; Curina, Ilaria; Francioni, Barbara; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 388-410

Persistent link: https://www.econbiz.de/10014460356

Store satisfaction and store loyalty : the moderating role of store atmosphere

Francioni, Barbara; Savelli, Elisabetta; Cioppi, Marco - In: Journal of retailing and consumer services 43 (2018), pp. 333-341

Persistent link: https://www.econbiz.de/10011883221

The impact of web 2.0 on the marketing processes of restaurant businesses

Pencarelli, Tonino; Cioppi, Marco; Curina, Ilaria; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2019) 1, pp. 60-84

Persistent link: https://www.econbiz.de/10012219235

La visibilità on-line delle imprese alberghiere : un possibile modello di misurazione

Cioppi, Marco; Curina, Ilaria; Forlani, Fabio; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2016) 1, pp. 78-98

Persistent link: https://www.econbiz.de/10012219835

Economic Crisis and SMEs' Behavior : An Analysis on the Furniture Sector in Italy

Cioppi, Marco - 2014

This paper examines the results of a case study analysis carried out on five small and medium-sized enterprises (SMEs) operating in the furnishing sector of an Italian province. The aim of the study was to analyze which kind of strategies SMEs are adopting in order to face the economic crisis...

Persistent link: https://www.econbiz.de/10013039640