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Sustainable service management im tourismus
Ozuna, Edna; Bergel, Maxi; Brock, Christian; Steinhoff, Lena - In: Gestaltung des Wandels im Dienstleistungsmanagement : …, (pp. 523-542). 2023
Persistent link: https://www.econbiz.de/10014315528
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Loyalitätswirkung des geschenkten bevorzugten Kundenstatus : eine theoretische und empirisch-experimentelle Analyse
Steinhoff, Lena - 2014
Persistent link: https://www.econbiz.de/10010384411
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Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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Primacy versus recency effects in extended service encounters
Garnefeld, Ina; Steinhoff, Lena - In: Journal of service management 24 (2013) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10009728592
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Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
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Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas; Frow, Pennie; Payne, Adrian; … - In: Industrial marketing management : the international … 87 (2020), pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian; Frow, Pennie; Steinhoff, Lena; Eggert, … - In: Industrial marketing management : the international … 87 (2020), pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
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Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J. - In: Industrial marketing management : the international … 87 (2020), pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189