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Consumer behaviour
29
Konsumentenverhalten
29
Luxury goods
19
Luxusgüter
19
Brand management
17
Markenführung
17
Brand image
16
Markenimage
16
Brand
15
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15
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6
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English
43
French
10
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Valette-Florence, Pierre
52
Barnier, Virginie de
6
Kapferer, Jean-Noël
6
Merunka, Dwight
6
Chandon, Jean-Louis
3
Kahle, Lynn R.
3
Laurent, Gilles
3
Albert, Noel
2
Ambroise, Laure
2
Cova, Véronique
2
Falcy, Sandrine
2
Ferrand, Alain
2
Kessous, Aurélie
2
Pecot, Fabien
2
Valette-Florence, Rita
2
Akrout, Houcine
1
Albert, Noe͏̈l
1
Albert, Noël
1
Assaf, Cynthia
1
BECHEUR, Imène
1
Becheur, Imène
1
Bouzdine-Chameeva, Tatiana
1
Bénet, Nathalie
1
Capeau, Fanny
1
Chanavat, Nicolas
1
Cherrier, Hélène
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Coderre, François
1
Couder, Julien
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Delécolle, Thierry
1
Deville, Aude
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Diallo, Mbaye Fall
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Dib, Hayan
1
Didi Alaoui, Mohamed
1
Farooq, Omer
1
Ferrandi, Jean-Marc
1
Guizani, Haythem
1
Hanan, Audrey
1
Hemonnet-Goujot, Aurélie
1
Kapferer, Jean-Noël M.
1
Kaswengi, Joseph
1
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Journal of business research : JBR
21
The journal of brand management : an international journal
5
Economies et sociétés : cahiers de l'ISMEA
3
Recherche et applications en marketing : RAM
3
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
2
Recherche et applications en marketing
2
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série Sciences de gestion
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Euromed Marseille Working Paper
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Revue française de gestion : hommes et techniques
1
Sciences de gestion
1
Sport management review
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ECONIS (ZBW)
OLC EcoSci
15
RePEc
14
Other ZBW resources
6
USB Cologne (EcoSocSci)
2
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1
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
2
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
3
Comparaison des systèmes de valeurs et des styles de temps : une étude exploratoire
Valette-Florence, Pierre
-
1995
Persistent link: https://www.econbiz.de/10001334077
Saved in:
4
Une approche causale du comportement d'achat innovateur
Valette-Florence, Pierre
-
1993
Persistent link: https://www.econbiz.de/10001156920
Saved in:
5
La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001979843
Saved in:
6
Luxury is still alive and well : a spotlight on its multifaceted components
Michel, Géraldine
;
Stathopoulou, Anastasia
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 276-284
Persistent link: https://www.econbiz.de/10013534085
Saved in:
7
Global corporate reputation : a projective qualitative approach from a customer perspective
Youness, Chebli
;
Valette-Florence, Pierre
;
Assaf, Cynthia
- In:
Qualitative market research : an international journal
27
(
2024
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10015324633
Saved in:
8
Vers une solution au gaspillage alimentaire chez les distributeurs ? : influence de la transgression ordinaire sur les associations symboliques et la relation à l'enseigne
Hanan, Audrey
;
Moulins, Jean-Louis
;
Valette-Florence, Pierre
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
3
,
pp. 12-44
Persistent link: https://www.econbiz.de/10015154616
Saved in:
9
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Saved in:
10
The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 422-430)
.
2012
Persistent link: https://www.econbiz.de/10010191480
Saved in:
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