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Why can't we be friends? : bridging the academic/practitioner gap in social marketing
Foote, Liz; Sherring, Phill; Rundle-Thiele, Sharyn - In: Journal of social marketing : JSOCM 14 (2024) 1, pp. 26-51
Persistent link: https://www.econbiz.de/10015061306
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Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet; O'Brien, Ingrid M.; Ouschan, Robyn; … - In: Industrial marketing management : the international … 105 (2022), pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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The importance of health marketing and a research agenda
Parkinson, Joy; Davey, Janet - In: Health marketing quarterly 40 (2023) 4, pp. 347-351
Persistent link: https://www.econbiz.de/10014422170
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Declare or dispose : keeping biosecurity threats out of New Zealand using behaviour change
Sherring, Phill - In: Broadening cultural horizons in social marketing : …, (pp. 211-237). 2021
Persistent link: https://www.econbiz.de/10012317877
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Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity : a viewpoint
Cateriano-Arévalo, Erik; Alrakhayes, Saud; Foote, Liz; … - In: Journal of social marketing : JSOCM 12 (2022) 3, pp. 315-336
Persistent link: https://www.econbiz.de/10013275472
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The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal; Foote, Liz; Lawson, Alison; French, Jeff; … - In: International review on public and non-profit marketing 19 (2022) 2, pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
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Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
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Perceptions of glasses as a health care product : a pilot study of New Zealand baby boomers
Davey, Janet; King, Chloe; Fitzpatrick, Mary - In: Health marketing quarterly 29 (2012) 4, pp. 346-361
Persistent link: https://www.econbiz.de/10009714044
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Chinese students' complaining behavior : hearing the silence
FitzPatrick, Mary; Davey, Janet; Dai, Lijuan - In: Asia Pacific journal of marketing and logistics 24 (2012) 5, pp. 738-754
Persistent link: https://www.econbiz.de/10009686052
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Value-creating assets in tourism management : applying marketing's service-dominant logic in the hotel industry
FitzPatrick, Mary; Davey, Janet; Muller, Lisa; Davey, Howard - In: Tourism management : research, policies, practice 36 (2013), pp. 86-98
Persistent link: https://www.econbiz.de/10009736234