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Fundamentals of customer-focused management : competing through service
John, Joby
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2003
Persistent link: https://www.econbiz.de/10001791138
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Interactive services marketing
Fisk, Raymond P.
;
Grove, Stephen J.
;
John, Joby
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2004
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2. ed.
Persistent link: https://www.econbiz.de/10001921694
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Role of customer orientation in an integrative model of brand loyalty in services
Ha, Hong Youl
;
John, Joby
- In:
The service industries journal
30
(
2010
)
7/8
,
pp. 1025-1046
Persistent link: https://www.econbiz.de/10003996052
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4
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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5
The critical role of marketer's information provision in temporal changes of expectations and attitudes
Ha, Hong Youl
;
John, J. Denise
;
John, Joby
;
Kim, Nam-yun
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10009788902
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The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre
;
John, Joby
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 191-197)
.
2006
Persistent link: https://www.econbiz.de/10003430327
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7
Back to the future : putting the people back in marketing
Grove, Stephen J.
;
John, Joby
;
Fisk, Raymond P.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 306-311)
.
2006
Persistent link: https://www.econbiz.de/10003430358
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8
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
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Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
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10
Knowledge-base and online self-service
Hsu, Sonya H. Y.
;
Balasubramanian, Siva Kumar
;
Thakur, …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10009299530
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