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Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Australasian marketing journal
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Journal of macromarketing
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Journal of historical research in marketing
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Journal of business research : JBR
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Macromarketing - a global focus ; Vol. 1
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Marketing theory
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History of marketing thought ; Volume 2
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International journal of marketing : IJM ; formerly Der Markt
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International journal of nonprofit & voluntary sector marketing
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Journal of consumer behaviour
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Macro-social marketing insights : systems thinking for wicked problems
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Memorable customer experiences : a research anthology
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
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Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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2
Reframing marketing as a social science : a look back at the special session in Dublin
Layton, Roger A.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 241-243
Persistent link: https://www.econbiz.de/10011596818
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3
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
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4
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
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5
Measures of structural change in macromarketing systems
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
9
(
1989
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001078661
Saved in:
6
Services are important!
Layton, Roger A.
- In:
Australian industry - what policy?
,
(pp. 219-228)
.
1991
Persistent link: https://www.econbiz.de/10001282232
Saved in:
7
On economic growth, marketing systems, and the quality of life
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 349-362
Persistent link: https://www.econbiz.de/10003922585
Saved in:
8
Marketing systems, macromarketing and the quality of life
Layton, Roger A.
- In:
The SAGE handbook of marketing theory
,
(pp. 415-442)
.
2010
Persistent link: https://www.econbiz.de/10003923198
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9
Marketing : is management all that there is?
Layton, Roger A.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 194-213
Persistent link: https://www.econbiz.de/10009233214
Saved in:
10
Towards a theory of marketing systems
Layton, Roger A.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
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