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Agility and sustainability are two philosophies that the North American manufacturing industry invested heavily in, since the beginning of the twenty-first century. The impact of the two philosophies go beyond operations and extend to innovation, employees, communities, and customer. This paper...
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Consumers are increasingly seeking information through Social Media (SM) platforms to guide their future purchasing decisions. Electronic Word-of-Mouth (eWOM) through the ever popular SM, especially among young consumers, can have great influence on consumers' perception and buying intention. In...
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