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Stakeholder perspective on internal marketing communication : an ERP implementation case study
Finney, Sherry - In: Business process management journal 17 (2011) 2, pp. 311-331
Persistent link: https://www.econbiz.de/10009156937
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Internal marketing as a change management tool : a case study in re-branding
Finney, Sherry; Scherrebeck-Hansen, Mette - In: Journal of marketing communications 16 (2010) 5, pp. 325-344
Persistent link: https://www.econbiz.de/10008695766
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ERP implementation: a compilation and analysis of critical success factors
Finney, Sherry; Corbett, Martin - In: Business process management journal 13 (2007) 3, pp. 329-347
Persistent link: https://www.econbiz.de/10003492252
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Content relevance in case-study teaching: the alumni connection and its effect on student motivation
Finney, Sherry; Pyke, Joanne - In: Journal of education for business 83 (2007/08) 5, pp. 251-257
Persistent link: https://www.econbiz.de/10003739336