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Adopting an entrepreneurial perspective in the study of strategic communication

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Creating shared value through communication : a case study analysis of Barilla

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Relationships and quality management : the Pastificio Rana case study

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Creating Shared Value through Communication: A Case Study Analysis of Barilla

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The strategic role of corporate communication within modern organisations is recognised by both scholars and practitioners. Corporate communication supports management in interpreting contextual dynamics or in aligning corporate strategies with stakeholders’ needs. However, despite the growing...

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Communicating corporate social responsibility to a cynical public

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Exploring corporations' dialogue about CSR in the digital era

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Exploring how to diagnose members' concern about changes in core elements of organizations

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Exploring how organizational identity is affected by the arrival of new members

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