Similar Search Results

Organisations' conversations in social media : applying dialogue strategies in times of crises

Romenti, Stefania; Murtarelli, Grazia; Valentini, Chiara - In: Corporate communications : an international journal 19 (2014) 1, pp. 10-33

Persistent link: https://www.econbiz.de/10010250535

Measuring online dialogic conversations' quality : a scale development

Romenti, Stefania; Valentini, Chiara; Murtarelli, Grazia; … - In: Journal of communication management : an international … 20 (2016) 4, pp. 328-346

Persistent link: https://www.econbiz.de/10011645660

Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue

Murtarelli, Grazia; Šimunović, Denis; Colleoni, Elanor; … - In: Sustainable marketing, branding, and reputation …, (pp. 144-159). 2023

Persistent link: https://www.econbiz.de/10014414201

Creating shared value through communication : a case study analysis of Barilla

Invernizzi, Emanuele; Romenti, Stefania; Murtarelli, Grazia - In: The management game of communication, (pp. 181-201). 2016

Persistent link: https://www.econbiz.de/10011568201

Exploring corporations' dialogue about CSR in the digital era

Illia, Laura; Romenti, Stefania; Rodríguez-Cánovas, Belén - In: Journal of business ethics : JOBE 146 (2017) 1, pp. 39-58

Persistent link: https://www.econbiz.de/10011789154

Public relations as image and reputation management

Murtarelli, Grazia; Romenti, Stefania; Carroll, Craig E. - In: Public Relations, (pp. 175-193). 2021

Persistent link: https://www.econbiz.de/10012504911

A conversation-based perspective for shaping ethical human-machine interactions : the particular challenge of chatbots

Murtarelli, Grazia; Gregory, Anne; Romenti, Stefania - In: Journal of business research : JBR 129 (2021), pp. 927-935

Persistent link: https://www.econbiz.de/10012509764

Creating Shared Value through Communication: A Case Study Analysis of Barilla

Invernizzi, Emanuele; Romenti, Stefania; Murtarelli, Grazia - In: The management game of communication, (pp. 181-201). 2016

The strategic role of corporate communication within modern organisations is recognised by both scholars and practitioners. Corporate communication supports management in interpreting contextual dynamics or in aligning corporate strategies with stakeholders’ needs. However, despite the growing...

Persistent link: https://www.econbiz.de/10015364433

Sustainability data distortions : the use of visual impression management techniques in corporate sustainability reporting

Šimunović, Denis; Murtarelli, Grazia; Romenti, Stefania - In: Journal of communication management 28 (2024) 1, pp. 93-109

Persistent link: https://www.econbiz.de/10014521004

"Hi! How can I help you today?": investigating the quality of chatbots : millennials relationship within the fashion industry

Murtarelli, Grazia; Collina, Carolina; Romenti, Stefania - In: The TQM journal : the international review of … 35 (2023) 3, pp. 719-733

Persistent link: https://www.econbiz.de/10014321344